1. EASY SETUP
WordPress doesn’t require a degree in rocket science to setup. In fact, many hosting companies now offer server-side software to automatically install the content management system for you. All you have to do is click a few buttons, name your database and user credentials, and the program does the rest. GoDaddy has a great tool for this.
If your hosting provider doesn’t offer a setup program, you can always go right to the source for instructions.
2. CONTENT MANAGEMENT
WordPress is great because it provides its users with a way to manage website content. Subscribers to a WordPress blog, for
instance, can be added or deleted from the site with ease. This allows the site owner to password protect certain sections of the site so that only paid or registered members can see the content.
Adding photos or videos to a blog post becomes a cinch through the media manager. This takes away the headache of having to hard code every image, audio clip or video one may want on the site. While this doesn’t sound like a big deal, it really is. From a standard WordPress page, photos can be added into an elegant gallery to be displayed professionally. This provides a nice touch when viewing page content.
WordPress’ content management ability also gives site owners the option to turn the blog site into an online store. You can upload and store product information, inventory, sales stats and more. WordPress stores are starting to compete with other big name shopping cart providers out there because of the ease of use of the WordPress platform.
3. MASSIVE PLUGIN CAPABILITIES
WordPress is probably the most extendable set of files anywhere in the world. In its short time in existence, thousands of plugins have been written to extend the core files. Users who want a calendar within their WordPress site simply have to search for a calendar program within the plugins section of the core files. From there the user can choose from a wide array of plugins.
Some of the most popular are Social Media and calendar plugins, though there are many others which offer unique features. Just take a look for yourself at what’s out there.
4. EXCELLENT THEMES
WordPress offers great flexibility through use of themes. Themes are basically just prebuilt settings that apply globally to your site. They decide whether your text will be blue or black, aligned to the left or right, etc. Most themes offer customizing options, making it easy to get a great look without having to change CSS properties. However, should you so choose, you can alter the CSS of a theme to have it look exactly the way you want.
Changing a theme in WordPress is just like giving your website a brand new design. You keep all the content, photos, videos and other important stuff, but the presentation of the website is greatly changed. This drastically cuts down on design time. However, if you find that you need a very unique look for your website, you will probably need to build on the theme of your choice to finesse it the way you want.
5. BLOG ABILITY
WordPress was built around the idea that people want to post new content to their site whenever they want. Blogs were a popular choice on the web as they allowed writers to share articles with the public through an online application. WordPress streamlined that process by combining the website, blog, portfolio, gallery etc. all in one. This means there is no need for you to use an outside platform to write a blog about how to cook blackened chicken. Instead, share your aunt’s recipe from within your own website. Heck, you can even add a demonstration video to your blog post to make it easier for your readers to see how you cooked it.
6. BUILT-IN SEO TOOLS
WordPress gives its users the ability to tag blog posts, pages, photos and more. Those tags are indexed by the major search engines, which in turn helps users find your site content. (Simplified Version) For those of you who are really interested in pushing the SEO for your website, the built-in SEO tools may not be enough, though. But, do not fear, WordPress is great because it can be extended, remember? Plugins such as Shareaholic offer a great way to tap in to the already built WordPress SEO tools and supercharge them. Not only can you add tags, you can keyword every single post and page on your site. You can add proper titles and headings to the site which can also be indexed. You can also add share links so users can post to their favorite Social Media outlet right from your website page. Wait… I better not get ahead of myself here. See Social Media Integration below.
7. SOCIAL MEDIA INTEGRATION
This is my favorite part. Where would marketers be without social media? Still in the “boots on the ground” stage? Who knows?
Social Media and WordPress go together like Denzel Washington and Oscar Nominations. The two just constantly complement each other. Most WordPress themes offer some form of built-in Social Media where site owners can place links to Facebook, Twitter, etc. in the header and footer of the site. This offers a quick way for users to interact with your business socially. When WordPress is extended through the use of a plugin such as Shareaholic, users can post directly from your site’s page. This is great because it shows future visitors that the content on that particular page was worthy of being shared before and encourages them to share it also. What’s more, WordPress can be extended to automatically post to your chosen Social Media providers each time you post to your blog. Talk about a time saver. This removes the need to create individual posts to each of your Social Media platforms.
8. NON-PROPRIETARY SYSTEM
Most people like to sit back and watch when the next best thing comes around. They don’t jump on board right away because they know there’s a great chance that new thing could disappear rather quickly. That’s not the case here. WordPress has been around for a while now and has drastically changed the way people blog and how they build their websites. The best part is that WordPress is constantly getting better. Instead of showing signs of phasing out, it’s constantly getting stronger, bigger, faster and more customizable. It’s safe to say WordPress will be around for a while. So if you’re planning to build your own start-up website, WordPress is definitely a wise choice.
9. EASY MAINTENANCE
WordPress offers easy site maintenance. From the Dashboard you can easily update or discard old plugins, comments you don’t want users to see or take down posts that are no longer relevant. You can add or change photos to pages, update your business logo, change tags to posts and the list goes on.
One of my favorite things about WordPress is that it constantly reminds me when it’s ready to be updated. I don’t have to search for the latest WordPress version or theme update, it’s given to me as soon as I log in to my Dashboard.
The greatest asset of a content management system is the easy ability to add and get rid of content when I choose to. WordPress just makes this task simple.
10. GREAT ONLINE SUPPORT
When building your own website, there’s always going to be some sort of issue that you’ll run into and not have the answer for. The same is true about WordPress. There will come a time when one of your plugins will break the layout of your site. You’ll probably freak out for a moment or two, but don’t sweat it. WordPress offers great online support when you need it. You can search for answers to your problem through the WordPress forums, through Google or just about anywhere else. There are tons of places online to find information about anything related to WordPress.