SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a simple concept. To hear most people explain it, SEO is the method by which websites are ranked by search engines and then displayed on a results page. In general terms, the higher up on the results page the website is shown, the higher the website ranks and the better its chances become of being visited.

That’s not actually what SEO is. The definition above more closely relates to Internet Marketing. SEO certainly compliments Internet Marketing, but, in it’s most basic form, SEO is simply the structuring of the overall website, including each page within the site, so that the site’s content matches the terms people are using to search for the site. That’s it! That’s as simple as it is!

Search Engine Optimization used to be something people aspired to do for their websites, next to pushing business cards, hoping for word of mouth and deploying Yellow Pages ads. However, SEO is now a must-have!

Companies no longer have to only worry about the competitor around the corner, they now have inherited vast competitors online. Effective SEO lets companies compete online locally and abroad.

GETTING TO THE POINT!

We know you want the answers to your questions, so use the links below to navigate to each specific section.

HOW WE MAKE IT WORK

WHAT TO EXPECT

HOW WE MAKE IT WORK

WHAT TO EXPECT

1. GETTING STARTED

Interarc will meet with you to discuss your business. We’ll ask questions about your current website, your Social Media presence and your current SEO plan. Then, we’ll go through our process with you, explaining what you can expect in the short term and long term. We’ll discuss realistic goals and put to bed some of the misunderstandings of SEO.

* For in-person meetings, we typically stay within a 30-mile radius of Bel Air, MD. The majority of our meetings and general project corespondence take place over the phone and by way of email.

2. RESEARCH & INITIAL SETUP

Interarc will take a look at your online presence. We’ll dig into your current website layout, check your content and how often you post on your website’s blog and on Social Media, then see what your direct and indirect competitors are doing online and where they rank in the search results.

From there, we’ll build a short-term SEO campaign that employs different strategies to start flooding your website with new visitors. Once the short-term goal is in place, Interarc will develop a long-term strategy that will drive targeted customers to your website and Social Media pages. Our methods are proven to increase your search engine rankings and help convert site visitors into customers.

3. REAL RESULTS

Search Engine Optimization takes time. It’s not an overnight success. Legitimate, long-term results can take 6-months or more to perfect. From there, SEO standards have to be maintained as they may change from time to time. Major search engines have a tendency to update their algorithms without giving a heads up to users, other than their highest-paying customers.

Interarc charts your SEO successes over time, makes adjustments to your strategies, then provides touch-and-go services to help you maintain your rankings.

SEARCH RANKINGS & RESULTS

HOW MUCH IT COSTS

SEARCH RANKINGS & RESULTS

HOW MUCH IT COSTS

Interarc offers two options for our SEO services: Monthly-based and Performance-based.

Monthly-based: Depending on the strategies we employ and the realistic outcomes we agree on, Interarc will provide you with a monthly rate for our SEO services. We will set monthly goals and expectations, then charge the fee as a sort-of retainer. If the monthly results are met before the retainer is used, we will credit you back the difference. This method may require up to a six-month contract commitment. Price Range: $1,500 to $3,000

Performance-based: This method is fairly new and requires a great deal of work by Interarc on the front end. Accordingly, we may ask for a retainer fee, in the beginning, to help us cover real costs. Afterward, you will only be responsible for the pre-determined fee if the results are met within the time allotted. For this method to work, both parties will agree on the realistic set-term goals and the fee once those goals are met. Most set-terms are 4 to 6+ months in range. For companies that require high long-term goals and longer set-terms, Interarc may require a deposit based on a percentage of the agreed-to fee. Price Range: $5,000 to Unlimited.

EXPERT SOCIAL TARGETING

WHAT YOU GET

EXPERT SEO

WHAT YOU GET

Below are a few outcomes you can expect with an effective SEO campaign:

OPTIMIZED WEBSITE

Interarc will ensure your site is optimized for the best possible search rankings. We’ll make sure your site’s content matches with the terms users are searching for. We’ll create effective titles and text, label photos and videos and inject keywords and tags when necessary so that search engines can easily identify your site with the related search terms.

ANALYSIS & UPDATES

Throughout the process, Interarc will analyze short-term successes and keep you updated with our latest findings.

We’ll determine how search engines are responding to your site and your SEO campaign. We’ll also watch for changes in your competitor’s online behavior.

Interarc will provide you with data and analysis periodically to determine if campaign changes are warranted, and, if so, the best direction to take to maximize productivity.

ANALYSIS & UPDATES

Throughout the process, Interarc will analyze short-term successes and keep you updated with our latest findings.

We’ll determine how search engines are responding to your site and your SEO campaign. We’ll also watch for changes in your competitor’s online behavior.

Interarc will provide you with data and analysis periodically to determine if campaign changes are warranted, and, if so, the best direction to take to maximize productivity.

RESULTS REPORT

We’re great at getting you found! We prove it through our results-driven Search Engine Optimization methods and Internet Marketing strategies.

Interarc will provide you with a professional SEO report detailing the results of your SEO campaign. We’ll prove how your rankings improved over time by illustrating the initial ranking compared to the current ranking. We’ll also show you how you compare to your competitor(s) in the final results.

If Interarc manages a Social Media Marketing campaign for you, we’ll be able to demonstrate how it contributed to the success of the overall SEO campaign.

READY TO GET STARTED?

Call or email us today and let’s get started on a highly-productive new website for your business.

MARYLAND WEBSITE DEVELOPERS

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GET A FREE ESTIMATE

Please fill out the fields below with as much information as you can and we'll get in touch with directly to go over your project and provide you with a free estimate.

GET A FREE ESTIMATE

Please fill out the fields below with as much information as you can and we'll get in touch with directly to go over your project and provide you with a free estimate.

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