Anytime you have an opportunity to show your brand to an audience, take it. Customers learn how to identify with your company through Social Media outlets because they offer a more personable setting than a typical business encounter. In short, this means your audience is more attentive and will show more interest to what you’re all about.
Consider this, would you rather purchase an item in a store where you are pressured by a salesman as soon as you walk in the door, or would you prefer a more laid back and subtle experience? The awesomeness of Social Media comes with its duality of being available in a quiet place of one’s choosing along with the business side of things where brands are displayed and eloquently discussed.
According to Jayson DeMers (Founder and CEO of AudienceBloom), “Your social media networks are just new channels for your brand’s voice and content.”
2. EXTENDED CUSTOMER BASE
The Social Media Examiner conducted a study in 2014 regarding Social Media Marketing. What they found was incredible. According to the study, “Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% or marketers selected Facebook, followed by LinkedIn at 17%.” This proves that Facebook, in addition to other Social Media outlets, is full of potential customers. The study gives place to the fact that various Social Media platforms are simply additional audiences where businesses can be heard and their customer base can be increased. This means that effective ad campaigns should no longer be limited to website banners, backlinks and Google advertisements. Instead, reaching customers on Facebook, LinkedIn, Twitter and other outlets is not only an affordable option, it’s one of the greatest sales arenas available to businesses.
3. EXPANDED CONVERSION RATES
It’s quite possible that many of your Social Media followers are new customers who have never visited your website at all. There may have been a time when you offered an online deal to Facebook users who liked your page, yet they visited your storefront instead of your website. While it’s great that you made the sale, how much more information could that customer have received about your business had he or she actually gone to your website, filled out an email campaign form, or listed a trackback through your Share program?
In his Forbes article, DeMers notes that not every post you make on Social Media will turn into an instant sale or a fast new website visitor conversion, but that it could result in a conversion in the future. At Interarc, we see this all the time. We have users reach out to us who remembered reading one of our articles months before. When the time came for them to need our services, they chose us, the company they were friends with on Facebook who had been posting messages about home-town discounts and services while many others didn’t.
4. ADDITIONAL WEBSITE TRAFFIC
This one is simple. Imagine taking your business card and pinning it to the cork board at your local grocery store. Over time, probably several years, someone might actually call you. Now, pin a business card to a board at every grocery store in the city and voila, your traffic conversion rate just quadrupled. The same is true regarding web traffic from Social Media sites. Not only do some of those sites offer free advertising within the site itself, but if you work it right you can integrate your website and Social Media site to function together, giving you double or triple posts just by clicking the “publish” button. In other words, every post you make on your website has now been written directly to your Social Media feed. There’s no need to write the post twice with this option. What’s more, in addition to reaching the users of your website, you’ve just reached your followers on Social Media. Even better, if you placed tags in your website post, you’ve now placed that post into a forum of sorts where all blog posts with the same tags as yours are being displayed. Thereby, you’ve now reached your current website audience, your Social Media followers and a new crowd of potential customers who were searching for businesses like yours. This is what makes Social Media so great. There’s no end to all the possibilities it provides.
5. BETTER SEARCH ENGINE RANKINGS
Most renowned SEO authors will tell you that one of the greatest tools for driving traffic to a website is Social Media. Before the Facebooks and Twitters of the world popped up, the only way the world knew your website existed was through search engines, radio and television advertisements and word of mouth. In the rare chance that you were able to get your website listed on the first few pages of the most popular search engines, you were still limited to only those few options. The only tool to drive up your rankings was a properly run keyword campaign. But even that wasn’t foolproof. The fairness of the search engine system was quickly polluted when large corporations were able to pay for those #1 and #2 spots on the ranking charts. When Social Media came along, we found that the more customers clicked on links to your site from within those platforms, the more your search engine rankings also went up. Tracking click-through rates became a nightmare for some agencies as their indexing measures didn’t expect to search for the vast amount of outside trackbacks. This opened the door wide for businesses to once again compete on the Google stage of rankings. It now gives owners of content management websites, such as those built with WordPress, the ability to use plugins, tags and keyword options to help boost those rankings.